Elevated Hair. Intentional Care. Personalized Experience.
Licensed hairstylist in Salem, VA specializing in custom color, precision cuts, and healthy, low-maintenance hair. Located inside Lark Hair Studio and proudly serving clients throughout the Roanoke Valley.
Customized services designed with intention, hair health, and long-term results in mind.
Not sure which service to book? Start with a consultation, and we’ll create a plan tailored to you.
Hair Services in Salem & Roanoke, VA
Hair by Gina.O offers professional haircuts, dimensional color, blonding, perms, and restorative hair treatments in Salem, VA and throughout the Roanoke Valley.
Haircuts & Styling
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Includes a relaxing shampoo, customized haircut, blow-dry, and your choice of finished styling.
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Short styles and fades using clippers. Includes shampoo and light styling.
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Add a customized trim to any color, texture, or chemical service for a polished, finished look.
Every haircut is customized to your hair type, lifestyle, and desired finish. Whether you’re maintaining your current style or ready for something new, each cut is designed for balance, movement, and easy, everyday styling.
Blonding & Lightening Services
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10–15 foils placed where brightness is needed most. Ideal for maintaining highlights between larger appointments.
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Strategic foils placed around the hairline to create a bright, face-framing pop of blonde.
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Foils placed along the part and hairline for visible brightness and soft dimension where it matters most.
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Brightness and dimension through the crown and top sections while maintaining depth and contrast underneath.
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Blonding placed throughout the entire head for maximum brightness and a full refresh.
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Soft, hand-painted dimension for a natural, lived-in blonde with a seamless grow-out.
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Full lightening service for solid blonde transformations and high-impact, all-over brightness.
Customized blonding services designed to create brightness, dimension, and seamless grow-out while prioritizing the health and integrity of your hair. Each service is thoughtfully tailored to enhance your natural features and match your desired level of maintenance.
Custom Color & Gray Coverage
Customized color services designed to enhance depth, coverage, and tone while prioritizing the health and integrity of your hair. Whether you’re refreshing new growth, blending gray, shifting your shade, or creating a more noticeable transformation, each service is thoughtfully tailored to your goals and desired level of maintenance.
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Targeted color application to refresh new growth and maintain seamless, consistent coverage.
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Color applied from roots to ends to create a rich, even tone or shift your overall shade.
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Strategic color placement and tonal customization designed to soften and blend gray for a natural, dimensional result.
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A fully customized corrective service designed to address uneven or unwanted color and create a more balanced, cohesive result.
Consultation required prior to booking. Pricing is based on time and complexity.
Texture, Volume & Perm Services
Create lasting texture, movement, and volume with a customized perm designed around your desired curl pattern, hair length, and lifestyle. From soft body waves to more defined curls, each service includes tailored rod placement, professional processing, and finished styling for results that feel modern, natural, and wearable.
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Adds body, wave, or curl to shorter styles for enhanced shape, movement, and volume.
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Designed for longer lengths to create lasting curl or soft wave while maintaining manageability and a natural feel.
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Customized wrapping techniques designed for more defined curls, spiral patterns, or dramatic texture and movement.
Restorative Hair & Scalp Treatments
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Strengthens and rebuilds compromised strands from the inside out. Ideal for chemically processed, damaged, or fragile hair.
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A customized hydration treatment that restores softness, elasticity, and shine.
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A lightweight glossing and smoothing treatment that enhances shine and softness without adding color.
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A warm, nourishing oil treatment designed to restore moisture, improve elasticity, and enhance natural luster.
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A restorative treatment combining exfoliation, targeted care, and extended massage to deeply rebalance and refresh the scalp.
Restore balance, strength, and shine with targeted treatments designed to support long-term hair and scalp health. Each service includes a relaxing scalp massage and may be booked on its own or added to any cut, color, or styling service for enhanced results.
The Signature Experience
Every appointment begins with a thoughtful consultation to understand your goals, hair history, and lifestyle. From precision cuts to dimensional color and restorative treatments, each service is designed with intention - prioritizing healthy hair and results that feel natural, wearable, and authentic to you.
Thoughtful consultations
• Healthy hair first
• Personalized results
What Clients Are Saying
Real experiences from clients who trust me with their hair.
"If you are looking for a stylist who will give her all to make you happy, look no further, go ahead and book an appointment now!! Gina is the first stylist I have ever had in my life who has NEVER let me leave disappointed or with some sort of reservation. She has always listened and either given me what I wanted or been completely honest about what it would take to achieve it! If you (like me) have struggled with finding an amazing stylist look no further! I’m so thrilled to have her as my stylist!!"
- Jennifer K.
"I can’t say enough great things about my experience with Gina. From the moment I sat in her chair, she took her time, explained every step, and made sure I understood exactly what she was doing. She patiently answered all of my questions (maybe too many) about hair, the salon, and even life in general. She truly cares about the health of your hair first and foremost, and that shows in her work. My color turned out beautiful. The deep conditioning treatment and trim left it soft, shiny, and healthier than when I walked in. If you’re looking for someone who is not only talented but also kind, thorough, and genuinely invested in her clients, I highly recommend Gina."
- Emily S.
I had the best experience with Gina! I went in with lightened, over-processed hair and wanted to get back to my natural brunette shade. I wasn’t totally sure what would look best, but Gina was so kind and patient, helping me choose the perfect color and cut to bring my hair back to life. She’s so sweet, down to earth, and easy to talk to - it honestly felt like chatting with a friend. My hair looks and feels so healthy, and the color is absolutely beautiful! I left feeling confident and refreshed. I’ll definitely be back!"
- Brittney K.
Hair by Gina.O provides professional hair services in Salem, Roanoke, Cave Spring, and Vinton, Virginia. Services include precision haircuts, dimensional color, blonding, perms, and restorative treatments designed to support healthy, low-maintenance hair. Clients throughout the Roanoke Valley trust Gina for personalized consultations and intentional, high-quality care.
Meet Gina
Hi, I’m Gina — a licensed cosmetologist based inside Lark Hair Studio in Salem, Virginia.
After many years in the corporate world, I chose a more intentional path rooted in creativity, care, and connection. My goal is for you to feel heard, relaxed, and confident—not just the day of your appointment, but long after you leave the chair.
I understand what it’s like to start fresh and invest in yourself, and I bring that same level of care and intention into every appointment.
Whether you’re looking for dimensional color, precision haircuts, perms, or restorative treatments, each service is designed with your hair’s health and your lifestyle in mind. I focus on creating elevated, natural-looking results that feel authentic to you.
Based in Salem, I proudly serve clients throughout Salem, Roanoke, Cave Spring, Vinton, and the surrounding Roanoke Valley. I welcome new guests who are ready for a personalized, thoughtful hair experience.
I look forward to welcoming you to my chair.
New Guests Start Here
New here? I’ve made the process simple and stress-free—here’s exactly what to expect.
Every appointment begins with a thoughtful consultation where we discuss your hair history, goals, and inspiration. Together, we create a personalized plan focused on healthy hair, long-lasting results, and a look that feels authentic to you.
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You can book your appointment online, by text, phone, or email. Choose the service that best fits your goals—we can always adjust during your consultation. If you’re unsure what to book, start with a consultation and we’ll walk through everything together.
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After booking, you’ll receive a digital consultation form so I can learn more about your hair history and goals. If needed, we can schedule a virtual consultation to review your inspiration and create a clear plan before your appointment.
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At your appointment, I’ll create a personalized service plan and perform your service with your hair’s health and long-term results in mind.
What to Expect
Ready to Book Your Appointment?
Not sure which service to book? Start with a consultation and we’ll decide together.
Contact Hair by Gina.O
Have Questions Before Booking?
If you have questions about services, feel free to reach out. For the fastest availability, appointments are best scheduled online. If you’re unsure which service to choose, you can always book a free consultation, and we’ll decide together.
Email: hairbyginao@gmail.com
Phone/Text: (540)769-7353
Location: Lark Hair Studio
125 East Main Street, Salem, VA 24153
Business Hours:
By Appointment Only
Monday–Friday | 10 AM – 5 PM
Saturday & Sunday | Closed
Early morning and evening appointments may be available upon request.
Hair by Gina.O proudly serves hair clients in Salem, Roanoke, Cave Spring, Vinton and the surrounding Roanoke Valley.